Secret Location

Secret Location is an immersive entertainment studio located at 134 Peter St in Toronto, ON, reachable at 416-646-2400. The business is built around large-scale interactive and technology-driven entertainment concepts, designed to bring visitors into fully realized fictional worlds rather than offering a traditional single-format attraction. For anyone in downtown Toronto looking for something outside the usual dinner-and-a-movie routine, this is a destination built specifically around participation, exploration, and shared experience.

What Secret Location does

An immersive entertainment concept built on interactive storytelling

Secret Location produces immersive experiences that combine physical sets, interactive technology, and narrative design to create environments visitors can walk through and engage with directly. Rather than a passive show, the format invites guests to move through a story, interact with elements of the environment, and take part in the unfolding narrative alongside other visitors.

The studio has developed a range of concepts, from experiences inspired by cultural mythology to musical, character-driven journeys and gamified, interactive worlds aimed at rediscovering familiar creative universes in a new physical format. Each concept is designed as a self-contained world, with its own visual identity, soundscape, and pacing, meaning the experience on offer can vary depending on which production is currently running. Anyone planning a visit should check current offerings directly, since immersive productions of this kind typically run for defined periods rather than indefinitely.

Services offered and how to prepare

Interactive, walk-through entertainment for individuals and groups

Because the experiences are built around movement through a physical space and interaction with set elements, a bit of preparation goes a long way toward getting the most out of a visit. Comfortable footwear is worth prioritizing, since these productions are designed to be explored on foot rather than viewed from a seat. Guests should also expect a level of active participation: the format rewards curiosity, so arriving ready to engage with props, puzzles, or story cues — rather than simply observing — tends to make for a fuller experience.

Public transit is generally a practical option for reaching this part of downtown Toronto, given the density of transit routes serving the King West and Entertainment District areas.

Because immersive productions often run in timed sessions to manage the flow of visitors through the space, planning ahead and confirming details directly with the studio before a visit is recommended, especially for groups. Group sizes can affect how an experience is paced, so those coordinating a visit for a birthday, team outing, or other gathering should reach out in advance to align expectations around timing and format.

A production studio behind the experiences

Beyond the physical attractions, Secret Location operates as a broader creative studio, applying technology and design across different entertainment formats rather than a single fixed medium. This background in production and design is part of what shapes the physical experiences: the sets, interactive elements, and story structures draw on skills more commonly associated with film, game design, and digital production, applied here to a walk-through, in-person format.

Toronto's entertainment district and this kind of experience

Local context for planning a visit

Toronto's downtown core, including the area around Peter St, has a dense concentration of entertainment, dining, and cultural venues, making it a natural fit for a studio built around large-scale interactive experiences. Visitors often combine a visit here with dinner or drinks nearby, given the surrounding concentration of restaurants and bars in the King West and Entertainment District pocket of the city.

Seasonal timing can also shape a visit. Toronto's colder months, from late fall through winter, tend to push more people toward indoor entertainment options, which can affect demand for timed sessions. Conversely, warmer months bring more foot traffic downtown generally, including visitors and tourists exploring the Entertainment District alongside residents. Either way, confirming session availability ahead of time helps avoid disappointment, particularly around weekends and holiday periods when interest in indoor entertainment options tends to rise.

For those less familiar with immersive entertainment as a format, it's worth noting that it differs meaningfully from a traditional theatre show or arcade: there is no fixed seating section, and the experience typically unfolds as visitors move from one environment to the next. First-time visitors may want to arrive a few minutes early to get oriented before a session begins.

Getting in touch

Direct contact for questions and planning

For questions about current productions, scheduling, or group visits, Secret Location can be reached by phone at 416-646-2400 or through its official website. Since immersive productions change over time, checking directly before a visit is the most reliable way to confirm what experience is currently available and how sessions are structured.

Various payment methods are generally accepted at entertainment venues of this kind in Toronto, though visitors should confirm specifics directly with the studio when booking.

Frequently asked questions

What kind of entertainment does Secret Location offer?

Secret Location produces immersive, interactive entertainment experiences that combine physical sets, technology, and storytelling, inviting visitors to walk through and engage with a narrative environment rather than watch a traditional seated show.

Where is Secret Location located?

The studio is located at 134 Peter St in downtown Toronto, ON, within the city's Entertainment District area, an area well served by public transit and close to numerous dining and entertainment options.

What should visitors bring or wear?

Since experiences involve moving through a physical space and interacting with set elements, comfortable footwear and a willingness to actively participate in the story are recommended for getting the most out of a visit.

How can visitors confirm current shows and book a visit?

Because immersive productions run for limited periods and often use timed sessions, visitors should contact Secret Location directly by phone at 416-646-2400 or through its official website to confirm current offerings and reserve a session, particularly for groups.